Appendix A: TERMS OF SERVICE

Your Marketing Hub

Your Marketing Hub is an all-in-one CRM system which is included in the Database Management, Basic, Growth and Complete Agent Marketer packages.

For all users, optional additional features are as follows and will require a billing card to be added to the system: $15 monthly for WhatsApp, $10 for 2000 emails to be verified, phone numbers can be purchased cost dependent on each numbers, making calls $0.028/min, receiving calls $0.017/min, text messages $0.0079/segment. Premium workflow triggers and actions (required for Letty Chatbot) $10 for 500 actions. These charges are subject to change.

You own the data that is in Your Marketing Hub, and this can be exported into CSV files at any given point.

Support is provided via online database of tutorial videos, Knowledge Base (which is a series of how to guides), and those on Growth and Complete packages with Agent Marketer have access to a live chat support, available by clicking the logo on the bottom right-hand side of the screen.

Basic Package

Online advertising on Facebook, Instagram, Google and YouTube. The coverage on the different advertising platforms, is dependent on ad budget you as the client wants to spend and the suitability of the campaign for that platform. Ad creatives and written copy are created by us.

Multiple campaigns can be run in this package, targeting different avatars or different locations.

All ad creatives and written copy are created by us for advertising campaigns.

Growth Package

Online advertising on Facebook, Instagram, Google and YouTube. The coverage on the different advertising platforms, is dependent on ad budget you as the client want to spend and the suitability of the campaign for that platform.

Multiple campaigns can be run in this package, targeting different avatars or different locations.

Omnipresence can be created by campaigns launched across the multiple platforms in a carefully constructed way to be seen across the platforms. This will need additional ad spend.

Retargeting campaigns can be used here to retarget those who have interacted with your Facebook, Instagram pages, as well as watched % of videos etc. This campaign type does require additional ad spend.

All ad creatives and written copy are created by us for advertising campaigns.

Email marketing nurture campaigns are set up to target specific avatars that you have been advertising to. This includes 1 email sent out weekly to each avatar type. 

Complete Package

Online advertising on Facebook, Instagram, Google and YouTube. The coverage on the different advertising platforms, is dependent on ad budget you as the client wants to spend and the suitability of the campaign for that platform.

Multiple campaigns can be run in this package, targeting different avatars or different locations.

Omnipresence can be created by campaigns launched across the multiple platforms in a carefully constructed way to be seen across the platforms. This will need additional ad spend.

Retargeting campaigns can be used here to retarget those who have interacted with your Facebook, Instagram pages, as well as watched % of videos etc. This campaign type does require additional ad spend.

All ad creatives and written copy are created by us for advertising campaigns.

Email marketing nurture campaigns are set up to target specific avatars that you have been advertising to. This includes 1 email sent out weekly to each avatar type. 

Social media content will be created for the avatars you are advertising to, and 2 posts will be scheduled each week onto the pages that are connected in the Social Media section in Your Marketing Hub.

Payment Terms

Payments for all services are required in advance and are due on the date stated on the invoice. Failure to make payment will result in services being turned off/restricted until accounts are up to date.

Agent Marketer services packages are subject to a 12-month contract. Packages can be upgraded at any point during the contract. Any in-contract downgrades are subject to a minimum of sixty (60) days’ notice. Notice for in-contract downgrades can only be given after a minimum of three (3) months at current package level.

Appendix B: Additional Services

Letty AI Chat Bot

Letty Chatbot is designed to engage with Your leads, automate interactions, and assist in scheduling calls between You and Your potential clients. The Service includes the setup, and integration with Your existing system on Your Marketer Hub. We may update or modify the Service at any time to improve performance or functionality.

You are responsible for providing accurate and up-to-date business information necessary for the chatbot’s operation, including content for lead engagement and scheduling.  You must ensure that any use of the Service complies with all applicable laws, including data protection regulations such as the UK GDPR and Data Protection Act 2018.  You are responsible for obtaining any necessary consent from Your leads to collect and process their data using the chatbot, which may include updating your Privacy Policy.

We will handle any personal data processed by the chatbot in accordance with our Privacy Policy and applicable laws.  You are responsible for ensuring that You have the right to collect and process any personal data collected through the chatbot. We take reasonable steps to protect the security of the chatbot, but You acknowledge that no system is completely secure. You agree to notify Us immediately if You become aware of any breach or unauthorised use of the Service.

The chatbot software, platform, and any related materials are and remain the property of Agent Marketer.  You are granted a limited, non-exclusive, non-transferable license to use the Service for Your business purposes. You agree not to modify, reverse-engineer, or distribute the software.

We are not liable for any indirect, consequential, or punitive damages arising out of or in connection with the use of the Service.  Our total liability under this Agreement, whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by You for the ChatBot in the 12 months preceding the claim.

Video Production Session- Additional Bolt On Service

Video production session will take place at Unit 7 Newton Court, Pendeford Business Park, Wolverhampton WV9 5HB. They will take place after payment for the session and will be from 2.30-4.30pm.

Prior to the session, a pre-production Zoom call will take place, this will set out what is expected from you as the client and us. Checklists and templates will be provided, and guidance will be given for scripts.  Scripts will need to be provided to us 2 weeks prior to the session day.

The session includes 4 videos to be filmed and edited, 1 of which can be landing page video. The other 3 can be ads or short form content videos. Any additional videos that you as the client want to be filmed, will require an additional cost for editing.

Agent SEO

1. Service Overview

Agent SEO is a comprehensive search engine optimisation (SEO) service designed to improve the visibility and ranking of estate and letting agents’ websites on search engines such as Google. SEO is a long-term investment, requiring continuous work to enhance site performance, search relevance, and authority.

We offer two service tiers:

SEO Basics (£197+VAT per month) – This package covers essential on-site SEO to ensure the technical and structural foundation of your website is optimised for search engines. It includes: On-page content optimisation JSON schema implementation Meta descriptions and header structuring Canonical links to prevent duplicate content issues Internal linking to improve site navigation and authority

SEO Pro (£497+VAT per month) – This advanced package includes everything in SEO Basics, plus: Keyword research and strategy development Off-page SEO, including backlink acquisition to enhance site authority

SEO services are billed as a separate product line on your existing monthly invoice. All prices are subject to change with notice.

2. Scope of Services

2.1. Agent SEO is focused on improving website structure, content, and authority to enhance organic search performance. Results depend on ongoing efforts and external factors, including competition and search engine algorithm updates.

2.2. SEO implementation requires access to the client’s website. This includes, but is not limited to, CMS admin access, hosting credentials, and analytics tools. Failure to provide necessary access may delay or limit service effectiveness.

2.3. SEO is a constantly evolving process, and while we use best practices, no guarantees can be made regarding ranking positions or website traffic increases.

2.4. Backlink building (SEO Pro only) is carried out using ethical, white-hat techniques. We do not engage in black-hat practices, link farming, or spammy link-building schemes.

3. Client Responsibilities

3.1. Clients must provide all required information, access, and approvals in a timely manner. Delays in communication or restricted access may impact SEO effectiveness.

3.2. Clients must notify us of any significant website changes, including redesigns, new content management systems, or hosting migrations, as these can affect SEO performance.

3.3. While we optimise website content and structure, clients are responsible for ensuring ongoing website maintenance, hosting reliability, and mobile responsiveness.

4. Fees, Billing & Contract Term

4.1. The SEO Basics package is priced at £197+VAT per month, and the SEO Pro package is £497+VAT per month. Prices are subject to periodic review and may be updated with prior notice.

4.2. SEO services are billed separately from other marketing services and appear as a distinct product line on the client’s monthly invoice.

4.3. The minimum contract term is 12 months, unless otherwise agreed in writing.

4.4. Payments must be made in accordance with agreed billing terms. Failure to pay may result in service suspension until payment is received.

5. Termination & Removal of SEO Work

5.1. Clients may terminate SEO services with 30 days' written notice, but the minimum contract term of 12 months must be fulfilled before cancellation is permitted.

5.2. Upon contract termination, all SEO work implemented by us will be removed from the client’s website. This includes on-page optimisations, schema markup, meta tags, and structured internal linking.

5.3. Any backlinks built as part of SEO Pro will remain in place, but we will no longer be responsible for monitoring, maintaining, or replacing them after service termination.

6. Performance Expectations & Limitations

6.1. SEO results depend on multiple external factors, including search engine algorithm changes, industry competition, and user behaviour. We do not guarantee first-page rankings or specific traffic increases.

6.2. Search engine indexing and ranking adjustments take time. SEO improvements typically take several months to reflect in search results.

6.3. Unauthorised modifications to the website by third parties, hosting failures, or security breaches can negatively impact SEO. We are not responsible for issues arising from changes made outside our service scope.

7. Liability & Disclaimers

7.1. While we follow industry best practices, we are not liable for ranking drops, penalties, or de-indexing caused by search engine algorithm updates or changes in search policies.

7.2. We are not responsible for any loss of business, revenue, or digital performance caused by external factors, including website downtime, hosting failures, or third-party software conflicts.

7.3. Clients agree to indemnify and hold us harmless against any claims, damages, or losses resulting from their use of the Agent SEO service.

Appendix C: Indemnity Clause for Ads Account Setup

Pre-Existing Issues Disclaimer

The Client acknowledges and agrees that Agent Marketer is not responsible for the ownership, setup, structure, or accessibility of any business assets (including but not limited to accounts, pages, ad accounts, business managers, and portfolios) within third-party platforms such as Meta, Google, LinkedIn, and TikTok that predate Agent Marketer’s engagement. Any issues, faults, inconsistencies, or restrictions associated with these assets or accounts prior to Agent Marketer’s involvement shall be deemed pre-existing issues.

Client's Responsibility to Ensure Proper Ownership and Access

The Client warrants that they have full ownership of, or lawful authority over, all business assets and accounts necessary for Agent Marketer to perform the services agreed under this contract. The Client further warrants that they have ensured these assets are properly set up, accessible, and in good standing at the time of granting access to Agent Marketer.

Indemnity for Pre-Existing Issues

The Client shall indemnify, defend, and hold harmless Agent Marketer, its directors, employees, contractors, and agents, from and against any and all claims, losses, damages, liabilities, costs, or expenses (including reasonable legal fees) arising out of or in connection with:

a) Pre-existing issues, faults, inconsistencies, or restrictions in the setup, ownership, or structure of the Client’s business assets or accounts.

b) Any third-party actions, suspensions, limitations, or account restrictions resulting from such pre-existing issues.

Limitations on Agent Marketer’s Obligations

While Agent Marketer may provide reasonable assistance in resolving issues related to the Client’s business assets, this assistance shall be provided at Agent Marketer’s discretion and does not imply responsibility for resolving or rectifying pre-existing issues. Under no circumstances shall such assistance be deemed a waiver of this indemnity clause or create any obligation for Agent Marketer to remedy such issues.

Termination Due to Pre-Existing Issues

The Client agrees that pre-existing issues that impact the performance or delivery of Agent Marketer’s services shall not constitute grounds for termination of this Agreement or any claims of non-performance.

Acknowledgement of Asset Limitations

The Client acknowledges that certain structural features or limitations inherent in third-party platforms (including but not limited to account ownership policies, shared business portfolios, or administrative restrictions) may affect the functionality of their assets and fall outside the control or influence of Agent Marketer.

Survival of Clause

This clause shall survive the termination or expiration of this Agreement.