Meet the Team
Sally Lawson
Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.
Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £62,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.
As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.
Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.
Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 5 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.
Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.
Gemma Warne
Gemma Warne is the dynamic Co-Founder and Director of Agent Marketer, an industry-leading organisation that has successfully generated over 36,000 leads for estate and letting agents in the past year alone. With a deep expertise in paid advertising, Gemma has built a reputation for driving significant results, delivering hundreds of leads monthly to her clients through strategically executed campaigns across Facebook, Instagram, Google, and YouTube.
Gemma's approach to digital marketing is deeply data-driven and client-focused, with a track record of achieving impressive returns on ad spend, often speaking of clients seeing 3x, 10x, and even 27x their investment. Her commitment to delivering exceptional value has made her a trusted partner for agents looking to scale their businesses through effective online marketing.
In addition to her work at Agent Marketer, Gemma is continuously sharing her expertise at live events and workshops. These sessions are highly sought after, as she offers invaluable insights into lead generation strategies and the nuances of creating powerful ad campaigns. Her passion for empowering others in the industry shines through in every presentation, making her a respected thought leader in the field of real estate marketing.
Steve Warne
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents, developing funnels and ads that get the right type of leads onto agents databases.
Steve has spent years developing ad campaigns and strategies that work to get the highest quality lead at the lowest cost, meaning the best return for his clients.
When not on the golf course, or head in ads, Steve leads sessions teaching agents how they can run their own ads and use marketing strategies to grow their businesses.
Sally Lawson
Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.
Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £62,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.
As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.
Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.
Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 5 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.
Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.
Gemma Warne
Gemma Warne is the dynamic Co-Founder and Director of Agent Marketer, an industry-leading organisation that has successfully generated over 36,000 leads for estate and letting agents in the past year alone. With a deep expertise in paid advertising, Gemma has built a reputation for driving significant results, delivering hundreds of leads monthly to her clients through strategically executed campaigns across Facebook, Instagram, Google, and YouTube.
Gemma's approach to digital marketing is deeply data-driven and client-focused, with a track record of achieving impressive returns on ad spend, often speaking of clients seeing 3x, 10x, and even 27x their investment. Her commitment to delivering exceptional value has made her a trusted partner for agents looking to scale their businesses through effective online marketing.
In addition to her work at Agent Marketer, Gemma is continuously sharing her expertise at live events and workshops. These sessions are highly sought after, as she offers invaluable insights into lead generation strategies and the nuances of creating powerful ad campaigns. Her passion for empowering others in the industry shines through in every presentation, making her a respected thought leader in the field of real estate marketing.
Stephen Warne
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents, developing funnels and ads that get the right type of leads onto agents databases.
Steve has spent years developing ad campaigns and strategies that work to get the highest quality lead at the lowest cost, meaning the best return for his clients.
When not on the golf course, or head in ads, Steve leads sessions teaching agents how they can run their own ads and use marketing strategies to grow their businesses.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Jon Charles
Jon is our Senior Account Manager here at Agent Marketer, and is responsible for the day-to-day management of client accounts. Whether it’s through email or regular catch-up calls, he is on-hand to answer any queries or deal with any problems you might have. If it’s bespoke dashboard builds, custom automations for your pipelines, or managing your social media presence you’re looking for; Jon is your guy.
With a background in developing, launching and growing small brands and businesses from the ground up, as well as over a decade of graphic design experience, Jon understands the importance of consistent branding and messaging for your business, as well as how to help you develop your marketing strategy to achieve your goals.
Fun Facts!
Jon is powered by black coffee and death metal. He spends his mornings in the gym and his weekends hiking (especially if there’s a country pub nearby). His 11am snack time and 1pm lunch are very important...interrupt at your peril!
Dominic Udoh
Dominic is one of our dedicated and client-focused Account Managers at Agent Marketer. He’s passionate about building strong relationships and delivering tailored solutions that consistently exceed expectations. Whether you have a question, need support, or want to check in during a routine catch-up call, Dominic is always here to help.With a strong foundation in digital marketing, Dominic blends creative thinking with analytical expertise to drive measurable results. His experience spans content marketing, social media strategy, and brand development, making him a valuable resource for helping businesses boost their visibility and connect with their target audiences.
Fun Facts!
When he’s not supporting clients, Dominic stays active by playing football on weekends and hitting the gym. A firm believer in the power of staying hydrated, he’s a big fan of water—keeping him sharp, both professionally and personally!
Amy Horton
Amy is the Marketing and Admin Assistant here at Agent Marketer, working behind the scenes to ensure your social media presence is nothing short of perfection. From crafting engaging content to scheduling posts, Amy plays a key role in keeping client presence online professional, unique, and impactful.
With a keen eye for detail, Amy blends creativity with an analytical mindset to develop social media strategies that not only look great but also drive results. Her experience spans content creation, graphic design, and photography, with a proven track record of generating hundreds of thousands of views per post.
Fun Facts!
When not creating content, Amy enjoys working toward her next fitness goal, and staying active outdoors (sometimes just for the photos at the top of a mountain). She is also a massive foodie and currently can't go a few days without sushi, or a Starbucks, and looks forward to trying new cuisines whenever possible.
Jon Charles
Jon is our Senior Account Manager here at Agent Marketer, and is responsible for the day-to-day management of client accounts. Whether it’s through email or regular catch-up calls, he is on-hand to answer any queries or deal with any problems you might have. If it’s bespoke dashboard builds, custom automations for your pipelines, or managing your social media presence you’re looking for; Jon is your guy.
With a background in developing, launching and growing small brands and businesses from the ground up, as well as over a decade of graphic design experience, Jon understands the importance of consistent branding and messaging for your business, as well as how to help you develop your marketing strategy to achieve your goals.
Fun Facts!
Jon is powered by black coffee and death metal. He spends his mornings in the gym and his weekends hiking (especially if there’s a country pub nearby). His 11am snack time and 1pm lunch are very important...interrupt at your peril!
Jon is one of the account managers here at Agent Marketer, and is responsible for the day-to-day management of client accounts. Whether it’s through email or regular catch-up calls, he is on-hand to answer any queries or deal with any problems you might have. If it’s bespoke dashboard builds, custom automations for your pipelines, or managing your social media presence you’re looking for; Jon is your guy.
With a background in developing, launching and growing small brands and businesses from the ground up, as well as over a decade of graphic design experience, Jon understands the importance of consistent branding and messaging for your business, as well as how to help you develop your marketing strategy to achieve your goals.
Fun Facts!
Jon is powered by black coffee and death metal. He spends his mornings in the gym and his weekends hiking (especially if there’s a country pub nearby). His 11am snack time and 1pm lunch are very important...interrupt at your peril!
Kia Penn
At Agent Marketer, Kia plays a pivotal role in managing our clients’ digital presence. She oversees and schedules social media content, ensuring consistent, engaging posts across platforms, and manages email nurture sequences to keep audiences connected and informed.
With a strong background in organic social media growth, Kia brings expertise and creativity to every project. She skillfully manages social media accounts, creating polished, impactful visual content that aligns with each client’s brand and marketing goals.
Fun Facts!
Kia cannot sit at her desk without a hot drink, if her mug is empty then she is going to top up, whether that be tea or coffee. She enjoys a game night every Friday, don't attempt to beat her at Uno Flip... She is a sore loser!
Dominic Udoh
At Agent Marketer, Kia plays a pivotal role in managing our clients’ digital presence. She oversees and schedules social media content, ensuring consistent, engaging posts across platforms, and manages email nurture sequences to keep audiences connected and informed.
With a strong background in organic social media growth, Kia brings expertise and creativity to every project. She skillfully manages social media accounts, creating polished, impactful visual content that aligns with each client’s brand and marketing goals.
Fun Facts!
Kia cannot sit at her desk without a hot drink, if her mug is empty then she is going to top up, whether that be tea or coffee. She enjoys a game night every Friday, don't attempt to beat her at Uno Flip... She is a sore loser!
Dominic is one of our dedicated and client-focused Account Managers at Agent Marketer. He’s passionate about building strong relationships and delivering tailored solutions that consistently exceed expectations. Whether you have a question, need support, or want to check in during a routine catch-up call, Dominic is always here to help.With a strong foundation in digital marketing, Dominic blends creative thinking with analytical expertise to drive measurable results. His experience spans content marketing, social media strategy, and brand development, making him a valuable resource for helping businesses boost their visibility and connect with their target audiences.
Fun Facts!
When he’s not supporting clients, Dominic stays active by playing football on weekends and hitting the gym. A firm believer in the power of staying hydrated, he’s a big fan of water—keeping him sharp, both professionally and personally!
Amy Horton
Amy is the Marketing and Admin Assistant here at Agent Marketer, working behind the scenes to ensure your social media presence is nothing short of perfection. From crafting engaging content to scheduling posts, Amy plays a key role in keeping client presence online professional, unique, and impactful.
With a keen eye for detail, Amy blends creativity with an analytical mindset to develop social media strategies that not only look great but also drive results. Her experience spans content creation, graphic design, and photography, with a proven track record of generating hundreds of thousands of views per post.
Fun Facts!
When not creating content, Amy enjoys working toward her next fitness goal, and staying active outdoors (sometimes just for the photos at the top of a mountain). She is also a massive foodie and currently can't go a few days without sushi, or a Starbucks, and looks forward to trying new cuisines whenever possible.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Address : Agent Marketer, Unit 7 Pendeford Business Park, Wolverhampton WV9 5HB
VAT Number: 426437787
